This post is a guide for you to both to use Collections as a file and folder system.

I like to begin by opening Tweetdeck and creating the new Collection I am going to populate content into first. Click "Add Column" to launch the following prompts.

After tweeting, you can then place the tweet/content into the collection.

Next, “View” the Collection on Twitter itself.

You will be taken to a timeline-esque location that displays the Collection - by tweeting the URL of this collection, it can then be added to other collection as well.

Additionally, groups of Tweets can be gathered into Moments, which can be embedded similarly to a standard tweet. The reason I have created this entry is to illustrate how Twitter can operate as a content nexus for distribution across other platforms on the Web. By utilizing these functions to increase the visibility of tweets, their gravitational pull can grow.

Hopefully this has been a worthwhile look at applying these ideas for yourself. While embedding tweets is not a new feature, the notion that a tweet can become an interchangeable evergreen piece of content or that an entire blog entry could be constructed exclusively of tweets or Moments is something I haven’t yet seen widely applied.