Does the process of developing content for your personal brand seem like a daunting task? "How to Create a Personal Brand in 10 Steps" by Michael Finney is a content development workbook designed to simplify the process for beginners.
"The goal was to make the most accessible, bottom-up processes available in a compact set of lessons that anyone can advance through rapidly - no matter their budget or skills.", said author Michael Finney. "People can develop a solid looking brand even if they don't have all the expensive technology and software."
Creating a personal brand begins with assessing strengths and passions. If you have already begun or determined what aspects you would like to be identified with professionally, this workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness.
This ten lesson guide is for beginners to explore their message, public identity, and create a consistent professional presence for any branded media project.
Learn how to implement:
- Blogging
- Podcasting
- Videos
- And more...
It's a content marketing bootcamp!
Finney remarked, "I'm really happy to offer this course after refining the ideas both practically and theoretically. In many ways, this project is exercising the lessons it outlines."